"The GE brand of digital cameras receives high marks from consumers and tech enthusiasts alike, and our new line promises to uphold these high standards," said Paul Meyhoefer, vice president of marketing and product planning, GIC. The GE Digital Camera brand kicks off the year as the fastest growing mid-tier camera brand, according to Gap Intelligence, and was recognized by consumers as the second most reliable camera brand in a recent PC World Reliability and Satisfaction survey.
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